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A direct (not offset) printing method that uses relief plates, similar to rubber stamps, which are made from rubber or photopolymer. The flexible plates are wrapped around a cylinder on the printing press. Flexo works best when printing large areas of solid color, making it popular for printing plastic bags, wrapping paper, and milk cartons. It's also used for the Sunday color comics and newspaper inserts. Rubber manufactures, eager to find new uses for rubber, have invested heavily in flexographic research, and improvements have been made in ink coverage and four-color registration. See also four-color process, offset, plate, registration, relief.
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